Don't Build AI Tools. Build With AI.

For most of us, the way to win in the AI era isn't by trying to out-tool OpenAI or Anthropic. That's a billion-dollar game with billion-dollar stakes.

The real opportunity is in building with AI.

It's in creating AI-native companies that change the underlying economics of a category — companies that don't just automate tasks, but fundamentally rethink how value gets created and delivered.

This is the newest wave of outsourcing. But instead of sending work offshore, you're sending it to the model.

No handoffs. No overhead. No late-night Zoom calls.

Just faster, leaner execution from day one.

AI-native businesses launch in months, not years. They staff with workflows, not headcount. They scale content, outreach, support, and fulfillment without breaking the budget or the team.

And while others chase breakthroughs, the most quietly transformative businesses will be built in markets where inefficiency still hides in plain sight.

This is the shift.

Build accordingly.