NEWS: MCP Continues Reach Growth - Sept 9

MCP continues to expand its reach across enterprise and developer ecosystems, with new use cases, platform adoption, and benchmarks revealing both promise and challenges.

Enterprise Marketing Gains

A new piece highlights how MCP is reshaping martech integration. By simplifying connections across CMS, CRM, CDP, and automation tools, MCP enables “Agentic AI” to handle campaign optimization, real-time personalization, and content delivery. For marketing teams, that means fewer silos and smoother automation.

Zoho Joins the MCP Movement

Zoho has launched its Zia LLM alongside Zip Agents Studio, a no-code agent builder, with built-in MCP support. The update allows third-party agents to plug into Zoho’s large suite of business actions, giving users new ways to automate workflows inside the Zoho ecosystem.

MCP-Universe Benchmark Debuts

Researchers unveiled MCP-Universe, a benchmark designed to test AI’s ability to orchestrate real-world tasks across six domains, including navigation, financial analysis, 3D design, and browser automation. Results show current top models—GPT-5, Grok-4, and Claude-4.0-Sonnet—still struggle with multi-step orchestration, each scoring under 44%.

C# SDK Refresh

.NET developers get a boost with the updated MCP C# SDK (spec dated June 18, 2025). The refresh adds improved authentication, structured outputs, elicitation support, and better handling of resource-linked responses—aimed at making MCP development more robust and reliable.