HubSpot lost 140 million website visits in a year. Its leads went up 20%.
HubSpot lost 140 million website visits in a year. Its leads went up 20%.
Search now answers the question instead of sending the click. Only 32% of Google searches click through at all, and only two-thirds of those reach the open web. Kipp Bodnar calls the results page dead. A dental marketer says paid ads keep getting more expensive as fewer people look at them. A media banker now counts the models reading on a buyer's behalf as part of the audience.
More of the reading is done by a model. Buyers still decide, but from a summary someone else's system wrote. Getting into that summary is the job.
Sources: Kipp Bodnar and Kieran Flanagan (HubSpot), Marketing Against the Grain, "Give Us 30 Minutes & We'll Fix Your Marketing for 2027," Sep 22, 2026. Kipp Bodnar and Kieran Flanagan (HubSpot) with Amanda Natividad (Zero Click Marketing), Marketing Against the Grain, "Zero-Click Marketing: How to Win When Google Stops Sending Traffic," Sep 17, 2026. Kipp Bodnar (HubSpot), CMO Confidential, "Why Judgement & Taste are Key Advantages in an AI World," Sep 22, 2026. Naren Arulrajah, The Thriving Dentist Show, "Is a Partnership the Right Practice Model for You?," Sep 23, 2026. Blake Saunders (Core Advisors), Run the Numbers, "How Media Actually Makes Money," Sep 21, 2026.