Meta shipped Muse in September. An AI agent you text like a person, in WhatsApp or its own app, and it goes and does the work. Two weeks later it was number one on the App Store.
Meta shipped Muse in September. An AI agent you text like a person, in WhatsApp or its own app, and it goes and does the work. Two weeks later it was number one on the App Store.
This Week in Startups covered the launch the next day: free up to 100 million tokens a week, Stripe handling payments, no ads. The open question was trust. Jason Lemkin tried it the first week and said it instantly works. He had it rebuild the SaaStr website. On All-In, Jason Calacanis called it the first time a normal person can get value from AI.
Fewer than 2% of people pay for AI today. Agents are the use case that can change that, and Muse is the first one built for everyone.
Sources: This Week in Startups, "Did OpenAI Steal the Navier-Stokes Solution? E2335," Sep 9, 2026. Jason Lemkin, The Twenty Minute VC, "Why 'Pacing the Frontier' is BS | Instinct Raising $1BN at $10BN & Meta Launches Muse," Sep 17, 2026. Jason Calacanis, All-In, "Anthropic IPO at Risk, Meta's Muse Pop, Token Prices Fall, Open Source Gains Share," Sep 26, 2026.